Types of Internet Advertising. How to Get Traffic to a Website?

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A couple of years ago, online advertising was limited to placing links on third-party resources that could drive traffic to your site and setting up ad impressions in search engines.

However, progress does not stand still, and today there are a lot of options for promoting a business online, and the ability to fine-tune individual campaigns significantly increases the chances of "getting" into your audience and not wasting your advertising budget. You only need to decide on a way to attract users to the pages of your resource and choose the most effective traffic channel. In this article, we will talk about different ways to increase brand awareness and attract new customers online

Digital advertising and its advantages
Digital advertising refers to a set of digital tools used to promote goods and services. This includes contextual advertising, targeting, e-mail newsletters, and placements with popular bloggers on social networks.

Effective marketing is unthinkable without their use, even if your business does not yet have a full-fledged website, and you have just started a public page in VK or a channel in Telegram. According to statistics, more than 80% of the Russian population aged 18 to 65 have made an online purchase at least once. Among them, there is probably your target audience, so missing such a chance to get new customers is very short-sighted. Absolutely all types of website advertising on the Internet have a number of advantages:

Compared to other ways to increase your company's recognition, online promotion is cheaper. When setting up campaigns, you can choose what exactly you will pay for: per click, per view, or per target action.
The results of digital advertising are easily tracked using special analytics services. Unlike other promotion methods, you can easily calculate how much a resource visitor or a social network subscriber cost you. Outdoor advertising or placement in the media will not allow you to make an accurate calculation and adjust your strategy.
Digital advertising, thanks to its fine-tuning capabilities, allows you not to spend your budget on those who are not interested in your offer. Gender, age, geographic location, interests and even income level - you can take into account a lot of parameters and tell about yourself to an audience that is ready to become clients of your business.
Such advertising is interactive, which means that the user can interact with your content: like, hide the ad, or, conversely, save the information they like to return to later. This increases the effectiveness of the marketing campaign several times.
Of course, not everything is so rosy, and such methods of increasing audience loyalty have their downsides. Thus, in the field of digital advertising, there is always very high competition in any niche, and the amount of information is often so great that it provokes banner blindness in users. Therefore, marketers recommend not to stop at a single promotion method, but to combine them with each other.

Main types of online advertising: from SEO to influencers
The choice of methods for promoting a website on the Internet on page seo service depends on your goals and objectives. Some of them are aimed at immediate sale of a certain product, others - at increasing the audience's loyalty to the brand, and others - help to warm up the interest of visitors to the resource and prepare for a purchase.



SEO promotion
Setting up SEO is the first thing you need to take care of at the stage of preparing content for your portal. A well-thought-out CEO strategy provides a web resource with the opportunity to get to the top of Yandex and Google search results, which means getting so-called organic traffic from search engines.

This definition should be understood as the category of users who are already interested in a topic close to your business niche. Having collected a semantic core for their site - a set of specific key phrases consisting of the most frequently used search queries, and using them in articles posted on the site and meta tags Title and Description, portal owners receive transitions to their resource almost free of charge. The next task is to convert these visitors into real clients by making them a profitable offer.

Contextual advertising
When deciding which website advertising is better, this option is often chosen. Such ads are shown to users who are looking for specific information on a similar topic, that is, the creative context in this case is related to the search topic. Advertising materials can be placed both in search engines and on sites related to your business niche with one topic.

The main objective of contextual advertising is to attract those who are already searching for a similar product or service. Flexible settings in the advertising account allow you to optimize your advertising budget by setting the number of ad impressions per day and track the results: clicks, transitions, CTR of the campaign. Using this type of promotion significantly increases brand visibility and audience loyalty.

Targeting
Targeted advertising is small text ads that are shown only to a strictly defined audience. Thanks to fine-tuning, you can hit your target audience with the utmost precision and get customers with a high need for your product or service. Depending on the platform where the target is launched, you can adjust parameters such as gender, age, geographic location, interests of users, and in some cases, their income level, education, and marital status.

The main advantage of this type of advertising is the ability to launch even with a small budget. Such a campaign is easy to scale using retargeting or settings for related audiences.