That inbound marketing works and that it is absolutely

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This can go through: blog posts ; videos ;​ infographics ;​ social networks ; newsletters .​ Inbound marketing truly focuses on content that will attract readers . And it is the quality of this which will enable conversion or loyalty. You also play on sharing. Content that is of interest is content that will be shared and will thus naturally reach an ever-widening target audience at no additional cost.

Does your boss tell you that it is better to focus solely Phone Number Data on SEO or on one-shots? Tell him that with inbound, you are positioned for the long term and you demonstrate your expertise, it is indirectly a much more relevant SEO strategy. Read also SEO, the spearhead of an inbound marketing strategy Prove that it works This is where you're going to pull some numbers out of the hat.



Better than long speeches, figures are proof  necessary to adopt this strategy . Your boss's time is precious, you have a few minutes to convince, here are some figures that will add grist to your mill. Invesp has created an infographic by compiling a lot of data, it is a very good basis for your speech: inbound marketing costs 61 % less than outbound marketing ; after 5 months of implementing this strategy, the cost of acquiring a lead decreases by 80%; the cost of content creation is 62% lower than traditional marketing and generates three times more leads; a global inbound marketing strategy allows you to acquire 54% more leads than outbound; 79% of companies that set up a blog were able to increase their ROI.