When you perform this action, the website

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A large number of consumers abandon the shopping cart, it has all happened to us at some point, right? Therefore, remarketing is a necessary strategy, given the great potential to reverse this scenario. Promotions to attract customers The promotions that the site offers are good opportunities to re-engage customers, making that somewhat “lost” consumer interact again. Therefore, when planning a sale on the site, do not miss the opportunity to attract old customers, in addition to efforts to attract new customers. Close relationship with clients Email is an excellent opportunity to maintain a close and active relationship with customers. These types of techniques are used in different ways in ecommerce , including: use of email to inform about promotions; offer discounts for future purchases; report abandoned cart and Provide discounts in exchange for referrals from new consumers.

Therefore, relationship building can be based Telegram Number Data on different actions, including offering materials from the company's Content Marketing strategy if the objective is to nurture the lead to a new purchase. Now, what is retargeting? ADVERTISEMENT Now that you know what remarketing is all about, you might be thinking: What about retargeting? This concept consists of showing targeted ads to users who have already interacted with the brand, either on the website or on other channels, such as search tools, partner sites and social networks . Imagine again a visitor accessing your e-commerce.



When you perform this action, the website (which must be correctly configured for this strategy) installs a cookie in the browser and, with this, the brand is able to collect the user's browsing data. If you access a product page but do not complete the purchase, retargeting allows you to find it later by activating the cookie. Thus, tools like Google Ads and Facebook Ads know which ad to show, based on previously demonstrated behavior. The strategy allows for high targeting of ads, which increases their effectiveness.