Customers to visualize themselves

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B2B landing page best practices Obviously, we all wanna create B2B landing pages that get more conversions. But what’s the gold standard? Here are some common attributes that all high-converting B2B landing pages have in common: Strong hero image (and supporting imagery) Context is everything. Visitors wanna know what your product or service looks like in practice, whether it’s a piece of fancy software or some sorta consulting program. Your landing page will be most impactful if you give some visual indication of how your offer works in your hero shot.

(Bonus if you also make it easy for  Denmark WhatsApp Number Data enjoying the benefits.) Focused call to action The point of B2B landing pages is to get visitors to accept your call to action. Since your CTA is the main way you’ll be measuring your conversions, you gotta make sure it’s both easy to spot and compelling to read. The best move here is to remove secondary links that might distract your visitors or navigate them away from your B2B landing page before clickin’ on that CTA and converting.

(That means site navigation, too). Unique value proposition What makes you different from the many other B2B businesses around that are offering the same service? Why should potential customers buy your product or service? That’s where your value proposition comes in. You can use the header and subheader on your B2B landing page to articulate exactly what sets your offer apart. Tangible benefits (supported by features) Talking about the benefits—the real, tangible value—of a product or service is the best way to persuade folks to act.