At the same time, our content colleagues

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This works something like this: “As an SEO manager, I want pages that are available in multiple languages ​​or for multiple countries to be linked together using hreflang . This is the only way search engines can deliver the correct languages ​​and locations.” You then collect all the acceptance criteria with concrete examples. If you convince programmers of SEO, you have created an important technical basis for SEO performance. In terms of content, there are points of connection to SEO primarily in the creative content area, graphics or PR.

This is how you gain support from the content team Special Data The colleagues from the text editing, graphics and video departments not only produce all page content, but also present it correctly. The colleagues from the content team carefully consider how they can reach target groups and how they can achieve high quality with limited budgets. Editors and graphic designers have journalistic and creative demands - they often perceive SEO methods such as keyword research as limiting. also want their exciting texts to inspire readers, their meaningful infographics to have a reach and their convincing videos to find their way to the right users! Measure 1: Create understanding through good argumentation.



At the beginning you should outline the initial situation of the website. Sometimes it is not clear to everyone involved which content works well and which channels users use to come to the site (the best way to check this is with Google Search Console or Google Analytics). Then highlight the SEO relevance by showing how many site visitors come via SEO (use the data from Google Analytics for this).