However sectors such as children's fashion perfumeries or opticians do not have m commerce in the native applications. In conclusion we can consider the presence of brands on the internet to be outdated. You either exist or you don't exist. However this fact is a simple beginning from which to develop an omnichannel strategy that guarantees a satisfactory experience as well as the functionalities requested by a demanding and hyperconnected customer.Seven typical mistakes when designing a new customer experience no matter how rudimentary it may seem trial and error is still one of the best ways to learn something. at least when you don't have a reference to rely on.
At lukkap we did our first customer experience project in when no one was talking about this in spain and “customer journey” was a strange word that few knew what it meant. During Graphics Design Service all this time research but also trial and error has been part of our daily life. We polished our methodology and learned what things really worked and what didn't. Today we are not going to share with you the keys to success when designing a new customer experience. Because sometimes the best way to do something well is to know how not to do it wrong.
But we would like to share with you some of the things we have learned on the hard but enriching path of failure . Maybe now some of those things seem obvious as everything happens once it is discovered but they were not always so. a customer journey . Go “direct” to the experience today no one would think of running a company without a strategic plan but defining a new customer experience without a well thought out strategy is more than common. And yet the risks of doing so are clear “overstimulating” the client with a hodgepodge of disconnected improvement ideas.