We said above that a call-to-action mainly uses action

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Thus, the use of a certain type of vocabulary can greatly influence the conversion rate, as shown in the graph below: Source: Wistia What also works very well is to give a feeling of urgency to the Internet user, by referring to an offer limited in duration or quantity. The use of temporal terms or those linked to the notion of exclusivity increases your chances of achieving your objectives.

The call to action The goal of a CTA being to encourage action, you must try to address the Internet user using the right terms.  verbs, which is true, but be careful to choose them Chile Email List carefully! In the graph below, we see that the terms “sign up”, “register”, “download”, “click” and “try” all generate conversions the most effective remaining “register” , but that the verb “buy”, on the other hand, is synonymous with poor performance.



Source: Wistia Additionally, certain nuances can drastically vary the effectiveness of a CTA. In the following example, changing just one term “my” instead of “your” dropped the conversion rate by %! Moral: using the first person in a call-to-action helps capture attention and generate more clicks. Source: ContentVerve Should one or more CTAs be placed on the same page? In absolute terms, no, this is not a good idea – we are talking here about placing, on the same page, several CTAs referring to different offers and not several CTAs referring to the same content.