Try to capture the behavior of your

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Therefore, you should consider the following questions: What emotions and thoughts does the customer have on a typical day? What motivates him? What triggers positive or negative emotions in him? What does the target customer see? This field is about the visual environment of your target customers. Only if you know what influences your customer can you empathize with them. These questions will help: What does his typical environment look like? What visual impressions does he encounter in everyday life? What market offers does he receive? What does the target customer hear.

Not only the visual impressions, but also the acoustic impressions are crucial. We are all exposed to a variety of noises every day that influence our thoughts and Phone Number List emotions. Therefore, please also address the following: What noises does the customer hear in their typical environment? What do his friends and family say? How does he get information? What does the target customer say and do? In this category you build on observations of what your customer says and does.



Consider his actions in both personal and professional situations. target customers as best as possible: What does he do on a typical day? What is he talking about? What does his daily routine look like? What problems and challenges does the target customer have? Every person has something that weighs on them. This segment is therefore about the negative aspects and obstacles in life of your customer.