A reason—they enjoy your content, shop your site regularly, and want to be clued in . To news. Try creating a segment for those who open at least % of your . Emails, and engage them similarly to long-time or regular buyers: with hot-off-the-press updates, promotions, and . Fun, unique content they'll love. This is also a great group to target with market . Research surveys, as you know they're the most likely to open your request.You can also . Create more granular segments based on the type of email marketing.
In other words, some . Customers will open % of your promotional emails, while others may only seem to read . About brand-new products. You can create segments to continue feeding these customers exactly what they . Want (or experiment with other content to see macedonia dataset what gets them to bite). Reel inactive . Customers back inon the other hand, if a segment of your list isn't opening your . Emails, don't take it personally. Try creating a segment for those who open less than . % of your emails and experiment in a couple of ways—try sending more emails to .
Get them involved, or fewer to avoid being annoying. This segment may admittedly be a . Short-lived one as you gather data from these experiments. Remember, you don't want to alienate . Your customers further. Show your regular buyers you value themsimilar to long-time buyers are those . Who purchase from you regularly—but there's no specific time frame required here. This is another . Great segment to notify about new products, offer exclusive deals, and invite to exclusive events, . Especially if your offerings are related to their actual purchase patterns.
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