the product, touch it and

anamikaHJK

Need to check the product before purchasing it. Refusal to give personal information on the merchant site. The customer does not want to wait to receive their item and prefers to go to a physical store to collect it Click and Collect . The consumer does not want to pay delivery costs. The customer does not have confidence in the security of the online purchasing process, or in the confidentiality of the data provided. The product requires adaptations, customization or special adjustments which can only be made in store.

The customer needs to seetest it. LO In order to measure its wedding photo editing service  effectiveness, it is necessary to carry out a cyclical analysis. These are the first insights that you will collect which will allow you to optimize and improve your marketing and digital actions. Analyzing your ROPO will help you evaluate your online investments and their offline impact. GPS tracking GPS tracking is the ideal way to measure the ROPO effect. You will be able to determine if your digital advertisements influence traffic to your physical point of sale.



Using Google tools and GPS data, you can find out how many people saw an online ad and how many entered your store after viewing it. Soft conversions “Soft conversions” allow you to estimate the influence of ROPO on your sales. To do this, place a button on your product page that allows the visitor to check the location of your outlet and product availability. If the visitor clicks on it, consider this a soft conversion because you can qualify them as a potential prospect interested in your physical point of sale. Statistical analysis You can compare a product's traffic to your site to the number of in-store sales.