Both your blog posts and landing pages

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It will also help your ranking in Google if your posts are this length or more, as it will be considered quality content. You can try shorter content for instant hits, but it is longer articles or cluster content that will help to boost your ranking further. Most businesses now include images and regularly use statistics in their blog posts. And an increasing number of B2B companies are including expert quotes and even adding video to their posts.


You also need to optimize the dedicated landing pages that deutschland phone number give visitors access to your premium content or lead magnets. There are a number of different elements on a landing page that can influence its conversion rate, like the page text, the call to action, the online form, and the overall page layout.  should of course be optimized for search engines. When organic search is now a bigger source of website traffic than paid sources, it’s vitally important for businesses to appear in search engine results.



You should do keyword research for each blog article and landing page which looks at search volumes for different terms and the level of competition online for those terms. You should remember that a web page’s position in search results will also be affected by its on-page SEO and the domain authority of your website.