標題: Email Referral Promotion Marketing campaigns [打印本頁] 作者: arafatrahman87a 時間: 2024-3-6 14:25 標題: Email Referral Promotion Marketing campaigns Define AARRR step-by-step indicatorsAcquisition Metrics Search Engine Optimization (SEO) social media marketing campaign Apps and Widgets advertisement Activation Metrics Visit additional pages Experiment with add-ons Stay on a site or app for a certain amount of time Sign up for our newsletter Sign up for a free trial Retention Metrics Monitor whether new users remain interested in your product after activation by persuading them to take action Repeated use of the product over a certain period of time revisit website View company email Subscribe to RSS feed Referral Metrics Users introduce the company or product to friends or colleagues that allow you to share your products with others Revenue Metrics minimum profit break-even point profit Revenue exceeding customer acquisition costs Step 2: Establish AARRR metric tracking and analysis process.
After identifying types for data collection for each step of the AARRR Cambodia Phone Number Data framework, tools and methods to collect and analyze this data must be introduced. If your product, app, or content is digital and online, you can use tools like Google Analytics or KISSmetrics. Step 3: Run tests for all stages of user behavior While collecting data, McClure recommends conducting A/B testing to find where you can increase user engagement at each stage of the AARRR framework. For example, you could run several versions of a friend referral promotion to see which one is the most widespread and effective. Step 4: Efforts and improvements to improve indicators Monitor each step of the AARRR framework to ensure it is working properly. And together as a team, we try and find ways to improve the metrics. AARRR and CDJ Many people are often confused about the correlation between AARR and CDJ from the perspective of customer funnel. Let's summarize it in the article below. What is CDJ (Customer Journey Map)? The 'Customer Decision Journey' is a visual representation of the customers' thoughts and feelings about the brand at each of these purchase stages .
In other words, it can be defined as the sum of the experiences a potential customer will have when he or she searches for a product or service that will solve his or her problem. At first glance, this customer journey may sound like it refers to a single customer, but it should be understood as referring to an entire market. Therefore, a customer journey map connects numerous desires that arise one after another in the minds of many consumers. Correlation between AARRR and CDJ AARRR can basically be said to be a customer funnel that focuses on a specific company, brand, or product . CDJ covers customer purchasing decisions across markets, i.e. customer funnels across industries, including multiple brands .
