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These brands use a strategy called “billboard scents,” because the signature scents they choose to associate with their brand are as in-your-face as a billboard. They did this intentionally because their market research reveals that their target demographics are largely aligned with those scents, but the strategy also faces challenges. Smells are very subjective, and intentionally bombarding customers with a scent they may not like, or have an allergic reaction to, will drive them away from your store or cause nuisance/contamination and put the business at risk of facing legal issues.This is why only a few companies use the billboard scent strategy. If you are a newbie retailer, you should avoid it. 4- Choose deployment points Consider the type of scent phone number database marketing you want to deploy. If you want to attract customers from the street, choose a scent billboard. Does your store have different themes? Experience thematic scent in specific areas that reflect your best-selling products. Let's say you just want your store to smell good, a simple fragrance oil with a diffuser can work wonders. Y recipes and propagation methods.
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Start using the power of scent in your store There is enough evidence that scents help positively influence consumer behavior in retail settings, and there are enough low-cost/low-risk solutions to start experimenting with scent marketing. Not sure what scent you want to try? Ask your customers! Get a few perfume strips and ask your store visitors for their opinions. Don't have the funds to consult ScentAir?
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